Managing TRANSFORMERS: Tactical Arena meant keeping Autobots and Decepticons in line—along with a passionate community of players. At Red Games Co., I spearheaded community growth and engagement, driving organic expansion across multiple social channels (with a 46% boost in a year!). I launched and nurtured Discord servers, built a thriving TikTok with 13K+ followers in a month, and made sure roll out wasn’t just a catchphrase—it was a strategy. Partnering with Hasbro, I ensured the brand’s legendary identity transformed seamlessly into compelling, player-driven content. And yes, the game launched globally—because Cybertron’s got nothing on a well-planned release.
From Drafts to Decepticons—Powered by Energon:
Launching a TRANSFORMERS game is one thing. Launching a TRANSFORMERS game and a TikTok channel at the same time—right as Rise of the Beasts hit theaters?
Now that’s how you roll out.
With the global release of TRANSFORMERS: Tactical Arena on iOS, I crafted a well-timed content strategy that tapped into movie hype, fueled engagement, and drove our brand-new TikTok to 13K+ followers in just one month.
The result?
A launch that didn’t just make noise—it roared like Grimlock.
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The work showcased on this portfolio is intended for demonstration purposes only. All intellectual property rights to the content associated with brands, campaigns, or projects are owned by the respective companies and entities. All content is used with permission or as part of past contractual work. This portfolio is meant to highlight my role in the creation and execution of these projects, and does not imply ownership or control over the original content.